UsagesUse Case n. 889
TaglinePersint is building a new way for users to gain control of their personal finances, and view personalized recommendations.
Mapping LocationAtlanta, Georgia, United States
Zip Code30327
CEOSteve Cotton
Year Founded2012
Full Time Employees2
Comapny TypePrivate
Market CategoriesFinance & Investment
Revenue SourceNot Reported By Company
DescriptionPersint provides an online consumer analytics application leveraging existing aggregated account data to deliver a missing component to PFM (personal finance management) – performance conclusions. Through Persint, consumers gain the context to answer the household questions of “where do I stand” (financially) and “what next” (recommended solutions). Combining account data, peer-based exception analysis and performance scores, Persint’s analytics transform aggregated account data into objective, credible recommendations towards improving net worth, cash flow or risk management. The frictionless add-on application enables financial institutions to enhance their advisory position, gain actionable consumer intelligence and expand revenue opportunities. Becoming their advisor requires delivering objective advice.