UsagesUse Case n. 712
UsagesUse Case n. 158
TaglineIdeas42 uses behavioral economics to do social good and have impact at scale.
CityNew York
StateNew York
Mapping LocationNew York, New York, United States
Zip Code10004
Year Founded2008
Full Time Employees38
Comapny TypeNonprofit
Market CategoriesResearch & Consulting
Revenue SourcePhilanthropy
Descriptionideas42 is a design and research lab that uses behavioral economics to address complex social problems. The work ideas42 does falls into three categories: First, educating decision makers and leaders in the power of behavioral economics and how to apply it. Second, assisting clients on projects with existing products, policies and programs to apply behavioral economics to make them more effective. Finally, inventing new ideas, processes, and products that use insights from BE. This work focuses on areas such as consumer finance, energy efficiency, education, increasing up-take of social programs, economic mobility, and health, within the United States and around the world.